Where I've
done the work.

Over the past year at Klink, I've grown from a single marketing hire into owning growth for the company's full portfolio, including Klink Rewards, a consumer rewards app, and Klink Labs, a B2B rewarded performance network. My scope spans both app and web marketing: organic growth across Twitter/X, LinkedIn, TikTok, Instagram, Reddit, YouTube, and Facebook, growing the Twitter/X community to 220K+ followers with 2M+ organic impressions, Instagram to 80K+ followers, and YouTube to 100K+ subscribers. I directed UGC and creator partnerships end-to-end, from briefing through publishing, led SEO strategy across two properties (technical audits, schema and Core Web Vitals fixes, keyword clustering, topical authority, backlink acquisition, and early GEO/AI-search optimization), and own CRM and lifecycle automation end-to-end. I ran paid social campaigns and led marketing and PR through Klink's rebrand from crypto-native Klink Finance to mainstream consumer app Klink Rewards, including a full domain migration and SEO case study content. Along the way, I built internal tooling (an AI-powered blog tool plus SEO and social playbooks) to keep execution consistent as the team scaled.

Zoth is a Web3 protocol where I led the end-to-end marketing strategy. I built and scaled Zoth's community from the ground up, growing the Twitter account to over 230K+ followers and the Discord and Telegram communities to over 200K combined users. I crafted product messaging, developed go-to-market strategies for product and ecosystem launches, and managed social and content campaigns that drove 3M+ organic impressions. I collaborated cross-functionally with founders, engineers, and designers to develop the litepaper, technical documentation, and landing pages. I also initiated and ran ambassador programs, AMAs, and Twitter Spaces to grow brand engagement and early user adoption.

At ClickUp, I worked as a ghostwriter and content creator, managing multiple social accounts simultaneously. I crafted over 500 tweets, threads, and informational products that drove significant audience growth, resulting in 3M+ impressions per account. Two of the Twitter accounts grew to 10K–12K followers, and two others crossed the 8K mark under my management. I focused on writing persuasive, educational, and high-engagement content that showcased ClickUp's value to different user segments. I also developed over 80+ informational assets that supported user onboarding and product understanding.

At Monday Blues, a marketing agency, I worked as a Growth Strategist, creating custom content plans for diverse clients. I led a team of content writers, ensured brand voice alignment, and ghostwrote content that resonated with each client's target audience. I was directly involved in client onboarding sessions and played a key role in building efficient content pipelines. Additionally, I recruited and mentored a team of interns, helping scale content delivery for the agency.

During my freelance phase, I worked on a variety of projects across fintech, mental health, and lifestyle industries. I wrote blogs, articles, and social media content tailored to each industry's specific audience. I quickly adapted to different brand voices and content formats, developing a versatile writing style. This period helped me build industry range and improve my ability to deliver high-quality content under tight deadlines.

At Guruji Astro, I was responsible for creating social media content and writing for marketing materials and the company's website. I helped improve the brand's social presence by developing engaging posts and coordinating email campaigns. I worked closely with the marketing team to align content with overall brand goals and deliver consistent messaging across platforms.

As a Social Media Manager for Dhanush Foundation, I developed and executed content strategies to increase online traction and community involvement. I created event promotional content, managed daily social posts, and contributed to planning both digital and offline engagement campaigns. I also handled basic video and image editing for social media distribution.

Started my journey in digital content through freelance work, taking on small writing projects for startups and online businesses. I focused on blog writing and basic website copy while learning how content supports brand visibility and audience engagement. This phase helped me build my first portfolio, develop research and storytelling skills, and understand how to write for different audiences. It also introduced me to working with clients, managing deadlines, and adapting quickly to feedback.