Marketing that
actually moves
the needle.

Most people find marketing. I ran towards it.

At 18, I was supposed to study biomedical engineering. I had the degree, the plan, the answer to "what do you want to do." What I didn't have was any real desire to do it. So I dropped out and not because I had it all figured out honestly, I didn't. Swapped the plan for a laptop and started figuring out what I was actually good at.

Turns out I was good at making people care about things.

I spent the next few years doing it for anyone who'd let me: brands, founders, products, communities. I wrote things, tested things, watched what landed and what didn't. I joined Stoa to learn how to think about business the way founders do, not just execute the way marketers are taught to. That one shift changed how I approach everything.

Then Web3 happened. Fast, chaotic, no rulebook. Exactly the kind of environment where good instincts matter more than experience. I built communities from zero, ran campaigns in real time, managed a crisis or two, and came out the other side understanding marketing in a way I don't think I could have learned anywhere else.

I'm now three plus years in and now I work across both. Still curious, still moving fast, still more interested in what actually works than what looks good in a deck.

The engineering background never fully left though. I still think in systems. I just build brands now instead of devices.